Case studies

HexClad partnered with Para to enhance their “Gordon’s Golden Ticket” sweepstakes campaign by using a personalized voice message from Gordon Ramsay. A/B testing revealed the voice message significantly outperformed traditional SMS, achieving 48% higher click rates, 6.7x more revenue per recipient, and over 2.1x return on ad spend. The campaign demonstrated the power of voice messaging in driving engagement and conversions.

Remi (shopremi.com), the leading direct-to-consumer retailer specializing in custom mouth guards and teeth whitening kits, noticed that customer engagement in their SMS campaigns had plateaued. This led to missed opportunities for conversion and customer retention. To solve this, they partnered with Para to introduce personalized voice messaging, which transformed customer interaction and drove significant revenue growth.