Remi drives 6x higher ROI with personalized voice messaging from Para
Introduction
Remi (shopremi.com), the leading direct-to-consumer retailer specializing in custom mouth guards and teeth whitening kits, noticed that customer engagement in their SMS campaigns had plateaued. This led to missed opportunities for conversion and customer retention. To solve this, they partnered with Para to introduce personalized voice messaging, which transformed customer interaction and drove significant revenue growth.
Challenge
With engagement plateauing after the initial SMS, Remi faced missed opportunities for customer retention and revenue growth. The team realized they needed a more personal approach to build lasting relationships with their customers and encourage repeat purchases.
It’s important to stand out in a product category like ours and we do so by building real personal relationships with our customers. — Oscar Adelman, Founder & CEO
Solution
To improve engagement, Remi partnered with Para to run a split test over 81 days:
- 68% of subscribers received the standard two-message text series.
- 32% received a personalized voice message delivered 24 hours after the first text.
Using Para’s platform, Remi sent personalized voice messages recorded by Founder and CEO Oscar Adelman. Each message was customized with the recipient’s name and offered a 40% off coupon—similar to the text messages but delivered in a more personal and engaging way.
We wanted the voice message to feel personal, as though I was speaking directly to each customer. That direct connection was key to our strategy. — Oscar Adelman, Founder & CEO
Implementation
To ensure a fair comparison, both the voice and text messages were sent under identical conditions. Thanks to Para’s integration with tools like Klaviyo, Remi was able to easily target specific customer groups and schedule campaigns for maximum impact.
I was concerned at first about segmentation, but the integration with Klaviyo made it incredibly easy to set up and send campaigns to the right audiences. — Daniel Rigby, Retention Marketing Lead
The voice message was thoughtfully crafted to resonate with listeners, recognizing the nuances between written and spoken communication. It said:
Voice messaging was easy to integrate into our existing SMS campaigns. It fit seamlessly into our workflows, and the setup process was quick and intuitive. — Daniel Rigby, Retention Marketing Lead
Results
After implementing voice messaging, Remi achieved impressive results:
- 2.0x higher click rate than text (CTR)
- 4.7x higher conversion rate (CVR)
- 9.0x more revenue per message (RPM)
- 5.8x higher return on investment (ROI)
The revenue from voice messaging exceeded our expectations. The ROI was so strong that we now often ask ourselves, should we use Para instead of SMS? — Daniel Rigby, Retention Marketing Lead
The success of the test led Remi to fully integrate voice messaging into their customer communication strategy, driving both higher engagement and stronger business results.
Impact
Voice messaging did more than just boost engagement and conversions—it transformed how Remi maintained customer relationships. With their 6-month subscription cycle, staying top-of-mind was critical for renewals, and voice messaging helped ensure Remi remained a consistent presence in their customers' lives.
We don’t renew every month like many subscriptions, so keeping customers engaged in between is critical. Voice messaging helped us stay connected and top-of-mind. — Oscar Adelman, Founder & CEO
Voice isn’t just helping us now—it’s part of our strategy moving forward. We’re excited to use it across the entire customer journey, from acquisition to retention. — Daniel Rigby, Retention Marketing Lead
With Para, Remi was able to scale personalized communication across multiple campaigns, resulting in long-term gains in customer loyalty and marketing efficiency.
Conclusion
Remi’s partnership with Para highlights the tangible benefits of personalized voice messaging in driving higher engagement, conversion rates, and long-term customer loyalty. By integrating voice into their overall communication strategy, Remi built stronger customer relationships and achieved exceptional returns on investment.
For brands looking to scale personalized communication and see real business impact, voice messaging offers an innovative and cost-effective solution that enhances the entire customer journey.